Veronica Barassi is Professor in Media and Communication Studies in the School of Humanities and Social Sciences (SHSS-HSG) at the University of St. Gallen, Switzerland and the Chair of Media and Culture at the MCM Institute (MCM-HSG).
She is an anthropologist researching the social and political impact of digital transformations. Her research is particularly concerned with the human rights implications of data technologies and Artificial Intelligence. Her work has appeared on top-ranked international journals.
Her first book was the product of years of ethnographic research on digital participation and social media campaigning, and is titled Activism on the Web: Everyday Struggles against Digital Capitalism (Routledge, 2015). Her second book focused on the impact of data technologies on digital citizenship and is titled Child Data Citizen: How Tech-Companies are Profiling Us From Before Birth (2020, MIT Press).
She is currently writing a new book (in Italian) for Luiss University Press on the impact of surveillance capitalism and artificial intelligence on family life. At the moment Veronica is also launching a new project, titled The Human Error: AI, Human Nature, and the Conflict over Algorithmic Profiling, which explores the fallacy of algorithms in reading humans and sheds light on the fact that the race for AI innovation is shaped by conflicting discourses about human nature and what it means to be human.